A growing segment of the online video market is users in their living room who pay for access to premium SD and HD content. Users who pay for content expect a high quality user experience: on-demand viewing, excellent image quality, and no buffering. StreamGuys can provide ala carte or a complete end-to-end solution for IPTV that can be the cornerstone of your live and on-demand video delivery business. StreamGuys has multi-protocol support (MPEG-TS, HLS, RTSP), adaptive bitrate delivery, multiple methods for securing content (user authentication, secure token), and IPTV software development for Roku, Boxee, and other platforms. Broadcasters can mix and match these components as part of their IPTV service.